Are co-working spaces disrupting real estate? – Minneapolis Star Tribune

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The most basic question about a real estate project — its size in square feet — was one that two staff members of the co-working upstart WeWork Cos. couldn’t answer and still stay on message. But they helpfully pointed to another source.

Nothing good happens for the brand when they use conventional-sounding terms.

As for what WeWork does, “we turn buildings into dynamic environments for creativity, focus and connection,” explained Megan Dodds, WeWork’s community director for the Midwest. “And really more than just a great place to work, what this is … is a movement toward revolutionizing work.”